Mike & Brad – CF Natural Woods
Matthew sits down with Brad and Mike from CF Natural Woods—a hardworking crew blending
tree care with mobile hydraulic services to fill a real gap in their local market and
take care of people the right way.
Brad shares how CF Natural Woods was born after a layoff from Vestas Towers, and how the mission quickly became bigger
than just work: helping folks—especially those on fixed incomes—stay safe with honest tree service, smart
fire mitigation, and a strong commitment to the community.
The conversation also dives into the craftsmanship side of the business—turning trees into custom pieces through
woodworking—and why building a niche, staying mobile, and knowing your systems (especially hydraulics)
can be the difference between surviving and truly standing out.
Sound bites:
“Failure was not an option with my tree service.”
“We want to be one of those vendors to help.”
“We both would rather work with our hands.”
Episode chapters
- 00:00 — Introduction and Beard Talk
- 00:56 — Brad’s Journey into Tree Care
- 03:58 — The Importance of Community Service
- 08:03 — The Connection Between Woodworking and Tree Care
- 10:02 — Challenges in the Tree Care Industry
- 11:52 — Fire Mitigation and Safety
- 13:56 — The Need for Mobile Hydraulic Services
- 41:43 — The Heart of Service in Business
Keywords: tree care, hydraulic services, small business, community support, environmental responsibility,
woodworking, fire mitigation, mobile services, niche markets, client relationships
Episode 6: Mike & Brad – CF Natural Woods
In this episode of Expert Circle, Matthew sits down with Brad and Mike from CF Natural Woods to talk about building a hands-on business rooted in community, craftsmanship, and real-world service. From tree care and fire mitigation to mobile hydraulic work and woodworking, they share how finding a niche, staying mobile, and putting people first helped turn a setback into a thriving local operation.